Featured Products
IAdea is a pioneer and leader in the digital signage media appliance market. Specialising in making dedicated media appliances that are ultra-reliable and deliver consistent playback quality on the big screen. IAdea are the first to integrate the support of HTML5 with their digital signage devices.
Supported by leading SaaS providers and our partners


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The IAdea XDS-1950 HTML5 Digital Signboard is a 18.5" widescreen, all-in-one SMIL and HTML5 pr...Read more
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The IAdea XMP-3450 Wi-Fi Live Player Media Appliance is a solid-state programmable digital signage playbac...Read more
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The IAdea XDS-2450 Digital Signboard is a 24" widescreen, all-in-one SMIL and HTML5 programmable digital...Read more
SMIL as an Open Standard for Digital Signage
SMIL (pronounced “smile”) stands for “Synchronised Multimedia Integration Language” and defines scheduling (“Synchronised”), video, audio, images, text (“Multimedia”), multi-zone screen layout (“Integration”) in an XML-based text file format (“Language”). It is an open specification (royalty-free to use) created by the World-Wide Web Consortium, the same organisation responsible for defining the HTML language, an open standard for the Internet. Products that utilise SMIL are available from leading companies such as Adobe, Apple, Microsoft, and Real Networks.
Digital signage deals with scheduling multimedia files for playback on digital displays connected on an IP network. The industry has roots tracing back for a few decades, but has recently expanded rapidly due to the proliferation of low-cost flat panel displays that are easy to install and maintain in public space. As the market expands out of the “emerging” status, mainstream customers demand compatibility and interoperability among products from different vendors. SMIL appears to be an ideal technology to answer the needs of the industry.
