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IAdea is a pioneer and leader in the digital signage media appliance market. Specialising in making dedicated media appliances that are ultra-reliable and deliver consistent playback quality on the big screen. IAdea are the first to integrate the support of HTML5 with their digital signage devices.

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    SMIL as an Open Standard for Digital Signage

    SMIL (pronounced “smile”) stands for “Synchronised Multimedia Integration Language” and defines scheduling (“Synchronised”), video, audio, images, text (“Multimedia”), multi-zone screen layout (“Integration”) in an XML-based text file format (“Language”). It is an open specification (royalty-free to use) created by the World-Wide Web Consortium, the same organisation responsible for defining the HTML language, an open standard for the Internet. Products that utilise SMIL are available from leading companies such as Adobe, Apple, Microsoft, and Real Networks.

    Digital signage deals with scheduling multimedia files for playback on digital displays connected on an IP network. The industry has roots tracing back for a few decades, but has recently expanded rapidly due to the proliferation of low-cost flat panel displays that are easy to install and maintain in public space. As the market expands out of the “emerging” status, mainstream customers demand compatibility and interoperability among products from different vendors. SMIL appears to be an ideal technology to answer the needs of the industry.