IAdea, the leading maker of media appliances and digital signboards for digital signage, introduces the industry’s first Web Appliances supporting SMIL and the HTML5 open standards. IAdea first introduced the SMIL platform to digital signage in 2009 and gathered support from leading software providers, effectively changing the landscape of the industry. By supporting HTML5 as a content type in SMIL, IAdea expects the new technology to fundamentally change the industry again in how future digital content will be made and deployed.

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Web developers can now create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). For digital signage, HTML5 provides a unified platform that connects all cloud-enabled devices: the computer, the mobile phone, the smart TV, and digital signage. This means content creation costs are significantly lower due to the possibility to re-use media assets across multiple delivery platforms. In addition, dynamic information can now be exchanged and displayed in an open and inter-operable format.

 For more information on the IAdea product range and trade pricing please call us on 01291 430 567 or email us info@www.smil-player.co.uk.