IAdea XDS-104 Signboard Highlighted at Scala Partner Conference – Boux Avenue
During Scala’s recent EMEA Partner Conference, a case study was presented on a creative application of IAdea’s XDS-104 signboards. The end user of the case study is Boux Avenue, a new lingerie chain store by the British entrepreneur Theo Pathitis. The session was hosted by Damon Crowhurst, Scala’s Senior Director, EMEA, who is shown in the photo graph at the event. Boux Avenue is a sparkling new lingerie brand that you can find online, and at our 10 enticing stores across the country (more to be opening soon). Boux Avenue is inclusive and for everybody, no matter what your age, size or style. We create irresistible lingerie and nightwear that will compel the desire to look, touch, feel and of course, wear. The deployment showcased an example of a “hybrid network” in digital signage, with the following highlights. Great example of Scala-IAdea network Each store has between 10-20 XDS-104 signboards and 3 or 4 IAdea HD media players (XMP-320 / XMP-330) Digital signboards are a mix of landscape and portrait PC players being added into the mix The screens are specifically placed to deliver a content strategy: … Continue reading
